About the show

Tentative is a podcast about digital product design.
Hosted by thoughtbot's Chief Design Officer Kyle Fiedler & Boston Design Director Jaclyn Perrone.

Tentative on social media


  • 38: Grid Locked

    May 26th, 2017  |  26 mins 55 secs

    Brenda joins Reda to discuss CSS Grid Layout, the reasons they don't use grid frameworks as much anymore, iPad design, and the pros/cons of client vs product work.

  • 37: That Sounds Very Obvious Coming Out of My Mouth

    April 28th, 2017  |  24 mins 24 secs

    Dawn and Kyle talk about Dawn’s recent experience running usability tests, and what learned from running them. Kyle discusses how he's using Jobs-to-be-done theory to build a marketing landing page. Finally, how they approach which resolution screen to design for first.

  • 36: Floating in Space

    April 7th, 2017  |  35 mins 18 secs

    Reda and Jack talk about design from the perspective of a developer, why CSS sucks for layout, retro game making, and App Store things.

  • 35: Design Debt

    March 24th, 2017  |  27 mins 56 secs

    We talk about the dichotomy of perfection in design, versus shipping something that is 'good enough'. Reda discusses how he is keeping track of the places in the app that he wants to improve while trying to hit deadlines. Also, recent experience jumping on print design and branding projects, and the different tools used when tackling them.

  • 34: Big Human Aspect

    March 10th, 2017  |  30 mins 29 secs

    We discuss whether it is better to have a bunch of work waiting for you or none when getting back from a vacation, what it’s like being the only designer on a project, documenting design, and trends / style specifically for iOS (and how it relates to the web).

  • 33: Design Speak

    February 24th, 2017  |  30 mins 45 secs

    Kyle is joined by Jaclyn Perrone to talk about designing with seed data, and how to make a new interface not look empty. They discuss using jobs-to-be-done to influence a product through interviews and job statements, as well as how they approach designing with users in mind, and the value of real users' reactions when testing interfaces.

  • 32: Sprinting Remotely

    February 10th, 2017  |  23 mins 48 secs

    Kyle is joined by Dawn Delatte to discuss the different tools and methodology employed in tackling a remote design sprint. They cover some of the success and failures of a recent sprint and how they split up work afterwards.

    Dawn talks about diving into JavaScript which leads to a discussion on how they learn new technology and design techniques. Kyle is back on a rails app and is enjoying planning out the product.

  • 31: A Whiff of a Story

    January 26th, 2017  |  27 mins 3 secs

    They're back! Reda and Kyle team up for a new season of Tentative. In this episode we discuss the thought process, tools, and execution plan for goals and resolutions in the new year. Plus, books for Reda to read over the coming year, and the importance of reading not only as a designer but also as a person.

  • 30: 50 Shades of Blue

    August 19th, 2016  |  39 mins 15 secs

    Using Instagram’s redesign as an example, we discuss the new wave of apps that are starting a trend of black and white UI. This leads to a debate on having concrete style trends, and why it doesn’t always make sense to follow them (but why it might make sense for Instagram).

  • 29: A Midsummer Night's Podcast

    July 15th, 2016  |  35 mins 28 secs

    Reda and Kyle talk about how Kyle is tackling a branding project for a fantasy sports app. They then dig into how both are planning for upcoming design sprints, and the methodology behind their different approaches.

  • 28: A Big Blob of Happiness

    June 24th, 2016  |  29 mins 51 secs

    This episode Reda and Kyle talk about WWDC. They review new features for both iOS and the Apple Watch before discussing Apple's public attitude towards design, and speculate about the process Apple follows building software.

  • 27: Rollercoaster of Feelings

    June 10th, 2016  |  27 mins 29 secs

    This episode Reda and Kyle start off by talking about podcasting competition and Reda's childhood psychology. Then they talk about how both are tackling SVG and walk away with different feelings about it. Reda wraps up by bashing HAML while Kyle tries to defend its pros.

  • 26: Vector of a Tack

    May 27th, 2016  |  41 mins 36 secs

    This week Reda and Kyle talk about content and typography, how both apply to the web, and why they try to use real content as much as possible. Also, the problems that they run into when designing forms and the trade offs between usability and style.

  • 25: Everything's a Nail

    May 13th, 2016  |  37 mins 46 secs

    Reda and Kyle talk about the new thoughtbot.com. Kyle explains some of the reasons why they redesigned instead of iterating over the existing design. They talk about parts of their process and how tools like code and graphical editors fit in. They discuss the balance between shipping and getting pixel perfection. They wrap up talking about how they balance multiple projects and multiple tasks.

  • 24: Hunky Dory All the Time

    April 22nd, 2016  |  38 mins 53 secs

    On this episode Reda and Kyle rehash their conversation about Should designers code. They talk about teams and how design should fit in. They discuss design and design thinking at a high level in the company and design leadership in our community.

  • 23: Darkish-Gray Patterns

    April 4th, 2016  |  42 mins 37 secs

    Cheerful Reda and Kyle talk about ethics in their work. Discussion hovers around dark patterns in design. They talk about dark patterns with cable companies, airlines, and domain registrars. And how dark patterns can effect the long term sustainability of the business. Kyle talks about the technology he's been using on parental leave and his purchase of an Apple Watch.