About the show

Tentative is a podcast about digital product design.
Hosted by thoughtbot's Chief Design Officer Kyle Fiedler & Boston Design Director Jaclyn Perrone.

Tentative on social media


  • 31: A Whiff of a Story

    January 26th, 2017  |  27 mins 3 secs

    They're back! Reda and Kyle team up for a new season of Tentative. In this episode we discuss the thought process, tools, and execution plan for goals and resolutions in the new year. Plus, books for Reda to read over the coming year, and the importance of reading not only as a designer but also as a person.

  • 30: 50 Shades of Blue

    August 19th, 2016  |  39 mins 15 secs

    Using Instagram’s redesign as an example, we discuss the new wave of apps that are starting a trend of black and white UI. This leads to a debate on having concrete style trends, and why it doesn’t always make sense to follow them (but why it might make sense for Instagram).

  • 29: A Midsummer Night's Podcast

    July 15th, 2016  |  35 mins 28 secs

    Reda and Kyle talk about how Kyle is tackling a branding project for a fantasy sports app. They then dig into how both are planning for upcoming design sprints, and the methodology behind their different approaches.

  • 28: A Big Blob of Happiness

    June 24th, 2016  |  29 mins 51 secs

    This episode Reda and Kyle talk about WWDC. They review new features for both iOS and the Apple Watch before discussing Apple's public attitude towards design, and speculate about the process Apple follows building software.

  • 27: Rollercoaster of Feelings

    June 10th, 2016  |  27 mins 29 secs

    This episode Reda and Kyle start off by talking about podcasting competition and Reda's childhood psychology. Then they talk about how both are tackling SVG and walk away with different feelings about it. Reda wraps up by bashing HAML while Kyle tries to defend its pros.

  • 26: Vector of a Tack

    May 27th, 2016  |  41 mins 36 secs

    This week Reda and Kyle talk about content and typography, how both apply to the web, and why they try to use real content as much as possible. Also, the problems that they run into when designing forms and the trade offs between usability and style.

  • 25: Everything's a Nail

    May 13th, 2016  |  37 mins 46 secs

    Reda and Kyle talk about the new thoughtbot.com. Kyle explains some of the reasons why they redesigned instead of iterating over the existing design. They talk about parts of their process and how tools like code and graphical editors fit in. They discuss the balance between shipping and getting pixel perfection. They wrap up talking about how they balance multiple projects and multiple tasks.

  • 24: Hunky Dory All the Time

    April 22nd, 2016  |  38 mins 53 secs

    On this episode Reda and Kyle rehash their conversation about Should designers code. They talk about teams and how design should fit in. They discuss design and design thinking at a high level in the company and design leadership in our community.

  • 23: Darkish-Gray Patterns

    April 4th, 2016  |  42 mins 37 secs

    Cheerful Reda and Kyle talk about ethics in their work. Discussion hovers around dark patterns in design. They talk about dark patterns with cable companies, airlines, and domain registrars. And how dark patterns can effect the long term sustainability of the business. Kyle talks about the technology he's been using on parental leave and his purchase of an Apple Watch.

  • 22: Best of Both Words

    March 18th, 2016  |  40 mins 34 secs

    Reda and Kyle talk about writing as a designer. What their process is for writing, what the process is like writing for thoughtbot, and how they differentiate posts on thoughtbot’s blog and their personal blog. Plus Reda goes on a rant against Medium.

  • 21: Snapchat For Design Feedback

    February 26th, 2016  |  31 mins 6 secs

    This week Reda and Kyle talk about tools for collaborative design feedback. They talk about how they’ve used tools at thoughtbot and what are the pros and cons of each of the tools. They also talk about how they use these tools to get feedback from other designers in different thoughtbot offices for more varied design feedback.

  • 20: Minimal Viable Design

    February 12th, 2016  |  35 mins 13 secs

    In this episode Red-A and Kyle talk about product design and development at thoughtbot. They go over how they use tools like Trello and Slack to communicate with their teams and their clients and how design fits into that process. They talk about how they validate design decisions and argue about the proper pronunciation of GIF.

  • 19: Death to GUIs

    January 22nd, 2016  |  44 mins 49 secs

    During this episode, Reda and Kyle talk about conversational user interfaces. They talk about popular implementations of conversational UIs, how they use these tools and what effect it has on the future of graphical user interface.

  • 18: It's Not Satisfying Unless You Blow Into the Cartridge

    January 8th, 2016  |  44 mins 56 secs

    In this episode Reda and Kyle talk about the homogenization in web design. How styles have evolved in the past and how they see style trends in graphic design evolving in the future. They discuss the issues and problems facing archiving application design. What they use Dribbble for and what kind of a tool it is now.

  • 17: Let's Talk About CSS Baby (Lets Talk About You and Me)

    December 24th, 2015  |  43 mins 9 secs

    During this episode, Reda and Kyle talk about their qualms with CSS. They talk about CSS naming conventions, how they tackle layout and the wonderful world of flexbox. Kyle tries to educate Reda on some early 90’s pop music and fails.

  • 16: Master of IE

    December 4th, 2015  |  45 mins

    In this episode Reda and Kyle talk about browser testing. They discuss how they approach testing each browser and operating system and devices. They talk about the differences in type rendering, browser user interface, and layout. Reda talks about how he approaches a simple fluid layout, Kyle talks about his most recent project and some layout challenges and they talk about using CSS for layout.